NSW Transport - Rail Safety Week

Rail Safety Week (RSW) is an annual event where NSW Transport reminds us all that rail safety is both a priority and a shared responsibility. Although RSW is for everyone, this year the campaign had a focus on the younger traveller. 

This print, experiential and digital campaign was based around the fictional and non-fictional characters that young children aspire to be, and regardless of how brave, strong or even magical any of them are, they always play it safe when travelling on the train.