Snyder New York

To create a buzz around the launch of design agency, Snyder New York, into Europe, I designed Trump Grotesk, a font intended to demonstrate the skills of the agency’s roster and leverage the polarising pop culture surrounding the 45th President. Using the font to set Trump’s often inflammatory quotes, the audience was invited to visit the agency’s site and respond via their favourite social media platforms.

Over 75,000 industry professionals visited the site and the work featured in over 100 industry magazines and design blogs and websites leading to over 250 new business leads.