The V-Word

Research tells us that the general public perceives any vegan as an anti-meat-eater activist. The V-Word is a campaign aimed at the vegan-curious with the purpose of addressing that misconception with the following enrolling equation: Positive Attitude + Positive Choices = Positive Change.
This all-digital campaign encourages baby steps through simple recipes, tips on staying focused, and a series of educational resources demonstrating how positive change will impact their health, the climate change and animal rights.